About From Oven to Market

I'm Henry Hunter, and I built From Oven to Market for one kind of baker: the one who already makes bread people love and is ready to turn it into something real.

For years I sold bread at a Saturday market under a green tent with my name on the sign. Eighty to ninety loaves on a good morning, often sold out before noon. Before that, I spent twenty-six years in television advertising at CBS and Fox, learning how real brands get built. Somewhere in there it hit me that the baking was the easy part. The hard part was everything around it: pricing it so I actually made money, selling it legally, and getting people to come back week after week.

Nobody taught me that. I learned it standing behind the table, one Saturday at a time. From Oven to Market is everything I wish someone had handed me on day one.

These days I run Crust and Crumb Academy, the number one bread baking community on Skool, and I've written several books on bread, including From Oven to Market. The course is the next step: the legal setup, the true-cost pricing, the branding, the market table, and the software that builds your storefront while you learn.

Perfection is not required. Progress is. If you can bake, you can do this. Let me show you how.